When I began at Raynor we thought it would be fun to offer a one time only opportunity to purchase a patriotic t-shirt. Shirts could be worn for special holidays; such as Memorial Day, Independence Day or throughout the year. It would be a great opportunity for Dealership owners to offer their employees a gift for their hard work and help created some camaraderie. We gave it a shot and sold 457 shirts. We thought it went over fairly well so we decided to create a new design each year. Turns out, the Dealers took a liking to the shirts as well and shirt orders continued to grow throughout the years. Since that first year, the shirt orders have increased by 77% and will hopefully continue to grow for the years to come.
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